The online dating app is certainly taking advantage of their additional services. Thanks to Tinder Gold and Tinder Plus subscriptions, Tinder has become the top-grossing app on Apple’s App Store, surpassing such app giants as Netflix and even Candy Crush. Tinder has become the top-grossing iOS app in part from Tinder Gold, an optional Tinder Plus subscription that runs $4.99 USD per month, on top of the $9.99 a month Tinder Plus service. Tinder Gold, which allows users to see who has already has wiped right on their profile without wasting hours of time swiping yourself, only rolled out last Tuesday and has made impressive strides in the heavily competitive dating app marketplace that includes Happn, Bumble, and The League. The wealth will continue to roll in for Tinder as Tinder Gold will be offered to Android users as soon as next month.
“We know you. You live in a world where every moment counts — where speed equals success, you’re always on the go, and you can’t let anything slow you down. Especially your Tinder feed,” Tinder said in a statement when Tinder Gold rolled out. “That’s why we created Tinder Gold, a members-only service, offering our most exclusive features: Passport, Rewind, Unlimited Likes, five Super Likes per day, one Boost per month, and more profile controls — as well as our new Likes You feature, so that you can see who likes you before you swipe. Think of it as your personal Swipe Right concierge — available 24/7 — bringing all of your pending matches to you. Now you can sit back, enjoy a fine cocktail, and browse through profiles at your leisure.”
So are you paying for Tinder premium services?